In digital age real time is a basic rule and when asking for a contact, a test or a document your customer expects his or her request to be instantly treated. Your investment in leads generation is wasted if your Sales Network is not sufficiently effective in the sales processing.
Make sure the leads are allocated to the right operational actor.
Minimize the timeframe of first human interaction with your prospect.
Success is a matter of timing. Ease the work of your Sales and make sure their actions are made at adequate moment.
Best Sales are motivated to do better. The others are incited to be as good as the best ones. Transparency is your best ally.